Welcome to DADWAY

Our History

1991

Kimihiko and Yukiko Shiratori launches the DADWAY project based on their idea of supporting paternal involvement in child rearing, They create trial models of the "Two-way Baby Holder" and "Choi-nose (easy-to-mount) Waist Pouch."

1992

On October 1, DADWAY INC. is established. The company takes the first step as a manufacturer of child rearing products by opening an office in Sugeta-cho, Kanagawa-ku, Yokohama, where 27 items are initially sold.

Kosmo Corporation, located in the USA in SoltLake City, Utah begins to operate as DADWAY's overseas branch.

1993

DADWAY begins distributing tonga baby carriers manufactured by FILT, a French company. This product becomes DADWAY's super best seller.

"Sierra Stove" and "Bottle Harness", of the Noasobi (outdoor recreation) line are launched.

1994

DADWAY introduces fleece products to the Japanese baby product market by commencing distribution of "Fleece" manufactured by Baby Bag.

"Father Bag" is introduced to consumers through the Tsuhan Seikatsu, a mail-order catalog published by Catalog House.

1995

DADWAY begins distributing "Baby Chair" manufactured by Cherry Tree. This product was the first ultraviolet protective baby product sold in Japan.

The company also begins distributing a multi-purpose folding shovel by. This product became a topic of conversation when it was purchased for use by the NATO military.

1996

DADWAY develops "Two-way System Tote" jointly with KIVA Designs, followed by the "Three-way" and the "Four-way" models.

A parent-child outdoor event sponsored by DADWAY is held at the Takashimaya Department Store in Tamagawa, setagaya ward, Tokyo.

1997

DADWAY begins distributing "Reflector Suit" manufactured by Illuminite.

A social event related to child rearing in Japan: A TV commercial of Honda Motor's step wagon entitled, "Where Shall I Go with My Kids?" causes a sensation.

1998

A social event related to child rearing in Japan: The Ministry of Health, Labor and Welfare of Japan publishes a public service announcement poster with the printed message, "Men who do not participate in child rearing are not called fathers" printed on it. SAM, a popular Japanese male dancer, appears for the poster. At that time, he was married to a famous female Japanese pop singer, with whom he had a child.

1999

DADWAY originally develops and launches "Shell Jump Suit." A social event related to child rearing in Japan: The Equal Employment Opportunity Law (1985) takes effect as amended. The Child-Rearing and Nursing Care Leave Law is amended.

2000

"Seat 2 Go" is launched, introducing a new way of "strolling with your children."

2001

DADWAY enters into an official agency agreement with Sassy Inc.

Sassy makes its debut in Japan in the baby clothes and goods magazine, Akasugu published by RECRUIT CO., LTD. and receives massive response.

2002

DADWAY celebrates its 10th anniversary.

The company begins distributing the TAF TOYS products from Israel.

2003

DADWAY begins producing its original baby products called Art series.

The company also launches a full-scale entry into the Japanese stroller market with the distribution of the baby buggy, "MICRALITE" from England.

2004

DADWAY enters into the pet industry by introducing distribution of the Petstages products.

The company's main office relocates to Shin-Yokohama, Kohoku-ku, Yokohama City and opens a show room.

The Nuby drink cups and pacifiers by Luv n'Care make their debut in Japan.

2005

DADWAY expands the office space along with the business growth.

2006

"The Art Series" is changed and renamed to "Solby", DADWAY's private label.

dapipa, the collaborative brand developed with 9brand is launched.

2007

DADWAY celebrates its 15th anniversary.

The 1st own store opens in Daikanyama.

Distribution of Lodger from the Netherland and SVANBABY from Sweden begins.

The Osaka Sales Office opens in Suita City.

DADWAY and Yokohama’s Naka Ward join hands in promoting support for child rearing.

DADWAY membership service begins.

2008

DADWAY begins distributing the Toy brand Lamaze.

The Ergobaby baby carriers from Hawaii is added to its product range.

2009

New series "BLACK&WHITE" by Sassy make their debut in Japan.

1st time exhibition at overseas trade show, ABC KidsExpo in lasvegas and DADWAY begins distributing NUK from Germany to support breastfeeding.

The Ergobaby baby carriers have received several Awards in Japan. (Mothers selection award, Parenting award)
Shogakukan-Shueisha Productions Co., Ltd. And DADWAY start collaborating to produce child playroom.

2010

Direct management stores open after another in Metropolitan area.
Yokohama Bay-Quarter (Mar)、Ebina Vinawalk(June)Coppice Kichijoji(Oct)

Ergobaby baby carriers received KIDS Design Award in 2010.

Pet division of DADWAY begins distributing the LANCO products from Spain.

Yokohama City "Papa school project" is entrusted. Website "Yokohama daddy" starts, which DADWAY takes a part in.

2011

More direct management stores open.
Futagotamagawa rise(Mar) Lalaport Toyosu(Apr)

DADWAY collaborates with Shogakukan academy to develope App for baby is launched.

New series "PINK RIBBON" by tonga and began to support of activity "Pink ribbon" that enlightens importance of earlier detection by medical examination of breast cancer.

DADWAY begins distributing OXO Tot from NY.

The 1st Japan limited color carrier of Ergobaby khaki is launched.

2012

"Ergobaby" Japan limited color, 2nd series “Hibiscus” is released (Feb)

Osaka Branch office moves (Mar)

DADWAY celebrates its 20th anniversary.

DADWAY begins distributing "SKIP HOP" from Brooklyn, Newyork.

DADWAY starts its own logistics operation shifted from 3PL.

2013

Original apparel brand DADWAY Apparel is launched.

DADWAY receives the "Yokohama Good Balance" bronze award as being recognized among small and medium-sized enterprises which offer a flexible and child rearing-friendly work environment. It is the 3rd time receiving the award followed by the year 2008 and 2009.

2014

DADWAY starts distributing a variety of new brands and products, such as "ADAGIO LANE" Multi-nursing Scarf, "Quut" and "Spooner" outdoor toys, and European premium toys like "Kaloo", "Liliputiens" and more.

DADWAY hosts the DADWAY YOKOHAMA FAMILY CARNIVAL event at Minato Mirai,Yokohama.

New concept shop "LIFE-AID Grand Tree Musashikosugi" opens in Kawasaki.

"Ergobaby360" baby carrier is awarded the GOOD DESIGN prize.

2015

DADWAY receives the Gender Equality Contribution Promotion Award and the 4th time Yokohama Good Balance award.

Two more shops open: kodomonia! SHOP BY DADWAY in Osaka(March) and Saitama New Urban Center COCOON II (April)

Original textile brand "D BY DADWAY" is released and La Fuente concept shop opens in Daikanyama(April)

New stroller brand, "Orbit baby" featuring a traveling system, is released as part of the "Ergobaby" family.

Yokohama Bay Quarter store is extended and redesigned (April)